Vayu Energy Signs €3M Deal With Debenhams Ireland

 Pictured are: Jaz Rabadia, Energy Manager at Debenhams with Simon Firth and Stephen Behan, energy specialists at Vayu

Jaz Rabadia, Energy Manager at Debenhams with Simon Firth and Stephen Behan, energy specialists at Vayu

5th January 2014: Irish energy supplier Vayu Energy has signed a gas and renewable electricity deal with retailer Debenhams Ireland. Valued at €3m per annum, the agreement will see Vayu Energy supply Debenhams with gas and 100% green electricity to meet all the year-round energy requirements for its eleven stores in the Republic of Ireland and five stores in Northern Ireland.

The deal provides Debenhams with direct access to wholesale market prices for both electricity and gas, allowing the company to achieve significant savings compared with traditional fixed rate tariffs in the market. As part of a fully managed agreement, Vayu Energy will provide Debenhams with the procurement tools, market analysis and advice to purchase energy at the best price available in the market.

A critical consideration for Debenhams in choosing Vayu as its energy partner was the ability to source fully traceable green electricity for its operations, thereby helping to significantly reduce the company’s carbon footprint. Vayu is the only energy company in Ireland to supply all its business customers with electricity 100% attributed to renewable sources.  This means that the carbon footprint of Vayu’s customers is zero in terms of the electricity they consume.

Jaz Rabadia, Energy Manager at Debenhams, said: “The deal gives us direct access to wholesale gas and electricity prices backed up by Vayu’s deep expertise and understanding of Ireland’s energy market. This is nothing less than a win-win for Debenhams, enabling us to manage our energy procurement more effectively while significantly reducing our energy costs.”

Ms Rabadia states that energy use is a key focus for Debenhams as part of the company’s commitment to environmental sustainability. She says: “We have delivered a continuous programme of energy investment over the last five years to reduce carbon emissions across all aspects of our business. Our partnership with Vayu helps us reduce our environmental footprint even further by providing us with 100% green electricity.”

Stephen Behan, energy specialist at Vayu said: “With energy costs becoming a greater consideration, businesses across Ireland are seeking more effective ways to manage their energy procurement and achieve substantial savings. This is changing the way companies source their energy – moving away from traditional commodity approaches to solutions based on sophisticated management tools that minimise the per-unit cost of energy purchased.”

Mr Behan said that environmental considerations are playing a greater role when businesses purchase electricity with access to renewable electricity becoming a very important issue as companies look to minimise their carbon footprint and limit the environmental impact of their activities.


Debenhams Ireland Stores:

Republic of Ireland (11 stores):

  • Blackrock, Dublin
  • Blanchardstown, Dublin
  • Henry Street, Dublin
  • Tallaght, Dublin
  • Mahon Point Shopping Centre, Cork
  • Patrick Street, Cork
  • Eyre Street, Galway
  • O’Connell Street, Limerick
  • Whitewater Shopping Centre, Newbridge, Co. Kildare
  • Manor West Retail Park, Tralee, Co. Kerry
  • City Square Shopping Centre, Waterford

Northern Ireland (5 stores):

  • CastleCourt shopping centre, Belfast
  • The Quays Shopping and Leisure Centre, Newry
  • Rushmere Shopping Centre, Craigavon
  • Fairhill Shopping Centre, Ballymena,
  • The Foyleside Centre



For further information:

Eoin Quinn                                                          Tel: 01 6798600
Weber Shandwick PR                                     Mob: +353 (0) 87 233 2191


About Vayu

Vayu is a leading independent supplier of electricity, natural gas and renewables; offering the widest range of tailored procurement solutions to industrial and commercial customers in Ireland, the UK and the Netherlands. The company has been in operation since 2003 and since its beginnings as a business natural gas supplier has steadily grown and now supplies 22% of Ireland’s largest natural gas business users. Vayu’s customer now includes companies such as Tesco, Bulmers, FMC, IBM, and DHL among its growing client base.

In 2007, Vayu launched its electricity supply business and, since then, we have seen our market share double each year. Vayu is the only energy Company in Ireland to supply all its customers with electricity 100% attributed to renewable sources.  This means that the carbon footprint of Vayu’s customers is zero in terms of the electricity they consume.

International commodity group Glencore is the largest shareholder in the business.

We put ourselves in our Customers’ shoes, we always think about things from their point of view. Our experience and specialist energy expertise means we can quickly get to grips with what they’re looking for – and how best to deliver it.

Vayu have Power Purchase Agreements (PPA’s) in place with developers of renewable energy projects including onshore wind, landfill gas, hydro and biomass. We understand the complexities of renewable projects – from the existing AER (Alternative Energy Requirement) projects and new REFIT arrangements to putting the right agreements in place between developers and financial institutions.

Vayu is one of a small number of licence power suppliers that can provide PPAs in both the Republic and Northern Ireland. Our industry knowledge, local knowledge, competitive terms and innovative approach mean that we are the ideal PPA partner for renewable generators for PPAs.

Over the past 10 years Vayu has gained a reputation for being “ahead of the game”, and we aim to keep it that way. We invest time and resources in anticipating trends and needs before they happen.

What some of our Customers are Saying